Mally Beauty
Explore our high volume video editing for Mally Beauty, where we crafted over 100 engaging social media videos, perfectly encapsulating the brand's vibrant essence and driving significant viewer engagement.
  • Post-Production
    • Editing
    • Graphics
    • Producing

The power of editing really comes to life in this project.

Beauty in Every Frame

AS Beauty is a privately-owned portfolio of cosmetic brands. When the company acquired Mally Beauty, a brand founded by celebrity makeup artist Mally Roncal, they needed help promoting this new move and enhancing their digital content.

We took hours of makeup tutorial footage with multiple camera angles to create engaging social content with a consistent look and feel in harmony with their brand guide. We created an upbeat tone and pace; text graphics that match the aesthetics; closed captioning; and carefully selected music that mirrored Mally’s personality and overall vibe of the brand. The videos are fun, lively and captivating for makeup lovers all over the world. 

We produced over 100 videos in multiple formats for Mally’s website and social media. The videos have received thousands of views and engagement.

It was an absolute pleasure to work with Erick on our video content for Mally Beauty. We were impressed by the speed, efficiency, and quality of his video editing. From the first video shoot, Erick quickly picked up on our brand’s video style and branding. The videos were used for social media, site, and email, and they were well received amongst our larger team as well as our followers. He made the video process a breeze and we can’t recommend him enough!

Sara Mitzner and Allison Tawill VP of Brand Marketing and Assistant Brand Marketing Manager, AS Beauty Group