To understand a designer’s work, start with the life behind it.
The ask
Lumens created the Innovators Council to bring together designers with distinct perspectives on creativity, business, and the future of design. The company wanted to introduce each member through a Day in the Life film that would move beyond a traditional profile and give audiences a closer look at the person behind the work.
The challenge
No two designers approached their work in the same way. Each film needed its own visual character, pace, and emotional center without losing the consistency that connected the series.
We met each designer virtually before production, had limited opportunities to scout the locations in person, and often had only one day to capture interviews, working environments, active projects, and the details that made each story distinctive.
The challenge was not simply covering the schedule. It was arriving prepared enough to recognize the moments that could not be planned.
The approach
Begin With the Person
Before filming, we researched each designer’s work and conducted pre-interviews to understand their background, creative philosophy, and daily life. Those conversations helped us identify the questions, locations, and experiences that could reveal something meaningful on camera.
Follow the Story
We spent the day alongside each designer in the places where their work happened. Rather than forcing every film into the same formula, we allowed their routines, environments, and personalities to guide what we captured.
Create Space for Honesty
Building trust quickly was essential. We approached each interview as a conversation, listening closely and following the ideas that carried the most energy. This helped the designers move beyond rehearsed answers and speak more openly about their work.
Shape Each Film Around its Subject
In post-production, we gave every portrait its own rhythm, visual language, and tone. The primary films were supported by shorter 15-second and 30-second versions created for social media, giving Lumens a flexible library of content for multiple channels.
The series has received three Telly Awards.
Alvin Wayne’s Day in the Life film received two Silver Telly Awards at the 44th Annual Telly Awards, earning recognition for both Craft and General Social Video.
Wesley Moon’s Day in the Life film received a Bronze Telly Award for General Social Media Branded Content in 2025.
AMAZING WORK! Thanks all and can’t wait to start bragging when I’m back in the office tomorrow. : )
Alvin Wayne
New York interior designer Alvin Wayne believes everyone deserves to live in luxury. His film follows him from his apartment to the stone yard, revealing how fashion, natural materials, personal history, and showing up as himself shape his approach to design.
Adi Goodrich
Adi Goodrich is an artist and spatial designer whose work brings together color, material, construction, and storytelling. Her film follows a day of site visits and studio work while exploring how she creates immersive worlds from the ground up.
Wesley Moon
Interior designer and architect Wesley Moon creates spaces that become backdrops for lasting memories. His film moves between his Manhattan office, an Upper East Side project, and his Art Deco home to explore the balance of beauty, purpose, and trust in his work.
Victoria Tonelli
Toronto designer Victoria Tonelli is known for interiors that pair clean lines with natural materials and a sense of comfort. Her film follows her from a finished project to a live television appearance, revealing the preparation and attention behind every detail.
Shari Francis
Shari Francis is an interior designer, educator, and founder of Brooklyn-based studio Dadapt. Her film follows the renovation of her family home in Crown Heights and explores how her North American and Caribbean heritage informs her residential, commercial, and teaching work.
Anne Sage
Designer, author, and creative entrepreneur Anne Sage brings warmth, honesty, and humor to her work. Her film follows the renovation of her family’s 1960s California ranch house in Reno and reflects on creating a home that feels both personal and lasting.